Life of the Party

Life of the Party

The Remarkable Story of How Brownie Wise Built, and Lost, A Tupperware Party Empire

Book - 2016
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"The incredible story of Brownie Wise, the Southern single mother--and postwar business executive--who built, and lost, a Tupperware home-party empire Before Mary Kay, Martha Stewart, and Joy Mangano, there was Brownie Wise, the charismatic Tupperware executive who converted postwar optimism into a record-breaking sales engine powered by American housewives. In Life of the Party, Bob Kealing offers the definitive portrait of Wise, a plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves. The Tupperware Party that Wise popularized, a master-class in the soft sell, drove Tupperware's sales to soaring heights. It also gave minimally educated and economically invisible postwar women, including some African-American women, an acceptable outlet for making their own money for their families--and for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and she become the first woman to appear on the cover of BusinessWeek in 1954. Then, at the height of her success, Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances, wrote her out of Tupperware's success story, and left her with a pittance. He walked away with a fortune and she disappeared--until now. Originally published as Tupperware Unsealed by the University Press of Florida in 2008--and optioned by Sony Pictures, with Sandra Bullock attached to star--this revised and updated edition is perfectly timed to take advantage of renewed interest in this long-overlooked American business icon"-- Provided by publisher.
Publisher: New York : Crown Archetype, c2016.
New York : Crown Archetype, 2016.
ISBN: 9781101903650
Characteristics: xx, 298 pages : illustrations, black and white ; 22 cm.


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CatherineG_1 Aug 18, 2016

Brownie Wise was a pioneer and role model for business women, in the 1950's when they were failing to be recognized. Her ideas and drive helped to make Tupperware a household name. Earl Tupper, the inventor did not have her touch to build this very successful business. Brownie and Tupper had a very difficult working relationship. Great look into why the time was right for Tupperware and the home party movement to flourish.

athompson10 Aug 12, 2016

Couldn't finish this one. There's not enough material here for a book; a long read in the New Yorker or similar, yes, but not a book. Way too much detail to flesh out what's not a very interesting story to begin with.


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